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Tag: Zappos


Amazon Should Be Very Careful About Banning Customers for Making Too Many Returns

26

May 2018

Amazon Should Be Very Careful About Banning Customers for Making Too Many Returns

In July 2009, after Amazon bought Zappos for $1.2 billion (or 10 million shares of Amazon, which are worth more like $16 billion today), Jeff Bezos recorded a video, in which he promised to tell us everything he knows—”a short list,” by his own admission, but one that starts with the very simple proposition that “you need to obsess over customers.” That principle, explains Bezos, is...

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