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Tag: virtual changing room app


Jan 2019

Amazon patents virtual changing room app

Amazon is developing a fashion app that will allow users to try on data-led style recommendations in a virtual changing room. The online retailer has reportedly lodged a UK patent for an app that will ‘data mine’ consumer information to predict their fashion style, before identifying possible suggestions. After users opt into data-sharing, algorithms will draw on personal information on users’ phones, such as social media...

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