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Tag: shopping research tool


Aug 2018

Amazon loves being a shopping research tool

Amazon has released a report about how popular it is as a retail research tool for shoppers. In a report commissioned by Amazon Advertising undertaken by Comstore, they explain the critical role Amazon plays as an information source that informs buying decisions elsewhere online and from High Street retailers. And whilst it does make for interesting reading, it’s well worth thinking about the source of the report....

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