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Amazon Could Lead In Search Ad Business By 2020

Amazon’s fledgling advertising business could grow to around $20 billion in 2020, according to Alex DeGroote, a media analyst at Cenkos Securities. The analyst told CNBC that today Amazon only owns about $3 billion of North America’s advertising market, which represents about 40% of the global total or around $200 billion — but by 2020 he expects Amazon could have an $8 billion share in...

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