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Oct 2018
Amazon Tops in Product Search, but Can It Keep Growing?
Google dominates the search market with a better than 90% share, but when it comes to actually buying something, more often than not, people begin their search on Amazon.com‘s (NASDAQ:AMZN) website. Data from Jumpshot shows that as recently as 2015, the Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) search engine led with 54% of all product searches beginning in its search bar, with Amazon in second at 46%. However, three years later, the positions have reversed, and now...
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