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Tag: prime day sales


Prime Day is bad for Amazon’s brand

30

Jul 2018

Prime Day is bad for Amazon’s brand

Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive brands to launch side-by-side sales. This year, Prime Day had several added elements to drive buzz...

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Amazon promises a ‘better experience’ next Prime Day

24

Jul 2018

Amazon promises a ‘better experience’ next Prime Day

Undeterred by a glitch that temporarily blocked their access to Amazon’swebsite, a record number of Prime Day shoppers spent an estimated $4.2 billion on more than 100 million products during the sale. Sales were up 33 percent from a year ago according to estimates from Wedbush Securities Inc. that were provided to Bloomberg. In 2017, Amazon Prime Day sales amounted to an estimated $2.41 billion, per Statista. Amazon...

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Amazon says this Prime Day was its biggest shopping event ever with 100 million products sold

21

Jul 2018

Amazon says this Prime Day was its biggest shopping event ever with 100 million products sold

Amazon said Wednesday that this year’s Prime Day was its “biggest in history” as Prime members purchased more than 100 million products during this year’s event. The Seattle giant did not provide specifics, and added it had more sign-ups for Prime on July 16 than any previous day in the company’s history. Amazon uses the discount celebration to grab new members and promote its products and services....

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