shopify analytics ecommerce tracking

Tag: pet food


Jun 2019

Breakdown of Amazon pet food sales, brand growth

Profitero, an e-commerce performance analytics platform, published a whitepaper detailing sales of pet food brands online, specifically on Amazon. The company’s data showed online pet food sales grew 53% from June 2017 to 2018 and totaled $3.6 billion. According to Profitero, approximately 55% of US consumers purchased pet products on Amazon in 2018. Sales of cat treats saw the highest growth (24.9%) between 2017 and...

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May 2018

Wagging the dog: Amazon disrupts pet market with new brand

With the launch last week of Wag, its private label dry dog food, Amazon is living up to its promise to grow its pet business overall — and is posing a greater threat to pet market players both online and in-store. While the Wag brand is kicking off with dry dog food, Amazon plans to expand the selection to include other pet supplies. The brand...

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