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Why Amazon Losing Nike Highlights a Major Risk

The decision Nike (NYSE:NKE) made to sever its official sales relationship with e-commerce giant Amazon.com (NASDAQ:AMZN) was jarring, but not necessarily surprising. It’s the world’s biggest online-selling platform, yet this partnership was often seen as strained and unfruitful. Amazon never fully quelled competition from counterfeiters, and the cooperation never appeared to be a game-changing revenue driver for Nike. Nike’s new technology-minded CEO all but assured...

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