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Amazon pitches early holiday shopping with fall ‘Prime Day’ event

16

Oct 2020

Amazon pitches early holiday shopping with fall ‘Prime Day’ event

Amazon.com Inc AMZN.O on Tuesday began 48 hours of promotions as part of “Prime Day,” a closely watched marketing event the company had postponed due to operational challenges from the coronavirus pandemic. The event, typically held in July to boost summer sales, is now a kickoff to what will be an earlier holiday shopping season. The member-only discounts are a key way Amazon markets Prime,...

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