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Amazon is charging more for sellers to promote big discounts on Prime Day

10

Jul 2018

Amazon is charging more for sellers to promote big discounts on Prime Day

Amazon has turned Prime Day into one of the biggest online shopping holidays. But for many sellers, it’s becoming more expensive to participate. For the second year in a row, Amazon has increased the registration fee to run Prime Day Lightning Deals, which are limited-time promotions exclusively offered to Prime members. It now costs third-party merchants $750 to run each Lightning Deal, up from $500 last...

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