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Digital retail channels to deliver €1trillion in sales by 2021, as Amazon’s influence grows

Digital channels such as marketplaces is set to contribute €1 trillion worth of sales to European retail sales by 2021 – with Amazon exerting a particularly widespread influence across the whole customer journey, new research suggests. According to the Forrester report, Digital-Influenced Retail Sales Forecast, 2017 to 2022, 55% of sales in the leading seven European markets – which include the UK – will either take...

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