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Tag: Digital Ad Platform


Amazon Is Now the 3rd-Largest Digital Ad Platform in the U.S. – Here’s Why It Matters

25

Sep 2018

Amazon Is Now the 3rd-Largest Digital Ad Platform in the U.S. – Here’s Why It Matters

Amazon.com (NASDAQ:AMZN) is now the third-largest digital ad sales platform in the U.S. — behind Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) and Facebook (NASDAQ:FB) — according to new data from eMarketer. The e-commerce company is expected to take 4.1% of U.S. digital ad spending this year, amounting to $4.61 billion in ad sales. This puts the online retail giant ahead of Oath (a Verizon subsidiary) and Microsoft for the first time. The company’s climb up the advertising ladder this year has a very...

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