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First Direct tops customer satisfaction rankings as Amazon falls to fifth place

25

Jan 2019

First Direct tops customer satisfaction rankings as Amazon falls to fifth place

Online bank First Direct has taken over from Amazon as the UK’s top organisation for customer satisfaction, according to a survey. John Lewis and M&S Bank ranked second and third in the biannual UK Customer Satisfaction Index published by the Institute of Customer Service. Amazon, which recently took Microsoft’s spot as the most valuable US firm, fell to joint fifth position. While First Direct topped...

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