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May 2018
How Amazon got its name
Amazon was originally called “Cadabra,” as in “abracadabra,” according to Brad Stone’s book “The Everything Store.” But CEO Jeff Bezos’ lawyer told him the reference to magic was too obscure. Bezos and his wife brainstormed other names — they still own the domain name “Relentless.com.” While looking through the “A” section of the dictionary, Bezos discovered the word “Amazon,” which seemed fitting because it was earth’s...
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