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How Amazon’s decision to spend billions on video is paying off

For $99 a year, Amazon Prime subscribers get exclusive access to all of its original video content and two-day shipping. The goal is to draw Amazon Prime subscribers in with content and then use the perks to turn those subscribers into consistent shoppers. “When we win a Golden Globe, it helps us sell more shoes,” Bezos said at a 2016 technology conference. In order to...

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