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Tag: Amazon shoppers


78% of Amazon Searches Have This Common Characteristic

13

Jan 2020

78% of Amazon Searches Have This Common Characteristic

More consumers start their online shopping search on Amazon (NASDAQ:AMZN) than anywhere else on the internet, including Google. Amazon’s ability to attract a plurality, if not a majority, of valuable product searches has put its advertising business in the spotlight. Product-related searches indicate high purchase intent, which makes ads displayed to users making those searches much more likely to convert into sales. But most of...

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Amazon shoppers spend more and shop more often if they have one-day shipping, survey says

23

Jun 2019

Amazon shoppers spend more and shop more often if they have one-day shipping, survey says

Amazon shoppers who get same-day delivery are likely to spend and shop more on the e-commerce site compared with shoppers who don’t get same-day delivery, according to a recent survey by investment firm RBC Capital. The survey data shows why Amazon is heavily investing in shortening delivery time. In April, the company announced that it would spend $800 million this quarter alone to make one-day...

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