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78% of Amazon Searches Have This Common Characteristic

More consumers start their online shopping search on Amazon (NASDAQ:AMZN) than anywhere else on the internet, including Google. Amazon’s ability to attract a plurality, if not a majority, of valuable product searches has put its advertising business in the spotlight. Product-related searches indicate high purchase intent, which makes ads displayed to users making those searches much more likely to convert into sales. But most of...

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