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Tag: amazon search


Amazon Tops in Product Search, but Can It Keep Growing?

21

Oct 2018

Amazon Tops in Product Search, but Can It Keep Growing?

Google dominates the search market with a better than 90% share, but when it comes to actually buying something, more often than not, people begin their search on Amazon.com‘s (NASDAQ:AMZN) website. Data from Jumpshot shows that as recently as 2015, the Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) search engine led with 54% of all product searches beginning in its search bar, with Amazon in second at 46%. However, three years later, the positions have reversed, and now...

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