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Amazon’s Ad-Revenue Growth Comes at the Expense of Google

Several big ad agencies more than doubled their spending on Amazon (NASDAQ: AMZN) last year as the company ramped up its advertising business. The banners atop search results and sponsored listings within search results grew increasingly common. Amazon doesn’t break out its ad revenue, but its “other” revenue line item, which consists mostly of advertising, more than doubled in 2018, to $10.1 billion. Most of Amazon’s revenue...

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