Amazon is failing to stem a “flood” of suspicious and fake reviews on its marketplace that risk misleading millions of customers, according to consumer group Which? The watchdog studied a selection of devices made and sold by relatively unknown Chinese brands, all of which had “exceptionally high” ratings on Amazon, and in some cases even the coveted “Amazon’s Choice” endorsement. Eight products were tested independently...
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Retail giant Amazon is only removing a proportion of a flood of fake and suspicious reviews that risk misleading shoppers into buying poor quality products, an investigation has warned. Which? found that 78,000 reviews for popular tech products have been removed in the last three years. However, it found the vast majority of 12,000 reviews displayed on the first page of certain products were from...
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User-generated Amazon reviews are one of the most important ways that consumers find products and decide what to buy. So much so that Amazon has consistently shown itself to be Google’s competitor in e-commerce search. Almost all Amazon product reviews are written but, as business research firm L2 wrote, Amazon is now pivoting to video. It’s a broad strategy with Amazon inviting some of its 2 million...
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