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Tag: amazon private label brands


Oct 2018

Amazon’s Private Label Blitz Could Hurt These 3 Companies

Amazon (NASDAQ:AMZN) started selling private label products in 2009 with commoditized products like USB cables and batteries. Since then, it’s expanded its reach with a growing list of products, including diapers, baby wipes, food, shoes, toys, and even mattresses. The e-commerce giant now sells over 120 types of private label goods according to TJI Research. SunTrust’s Robinson Humphrey claims that represents a nine-fold increase from early 2016, and...

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Dec 2017

Amazon’s private-label brands reportedly booked almost $450 million in sales in 2017

Amazon’s private-label brands booked almost $450 million in sales in 2017, with AmazonBasics accounting for 85% of the sales, according to OneClickRetail. Amazon has launched dozens of private-label brands — apparel, electronics, even baby wipes — in recent years. That effort is starting to show signs of growth. According to a new report by OneClickRetail, Amazon’s private-label brands have generated roughly $450 million in sales...

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