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Tag: amazon advertising


Amazon Is Now the 3rd-Largest Digital Ad Platform in the U.S. – Here’s Why It Matters

25

Sep 2018

Amazon Is Now the 3rd-Largest Digital Ad Platform in the U.S. – Here’s Why It Matters

Amazon.com (NASDAQ:AMZN) is now the third-largest digital ad sales platform in the U.S. — behind Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) and Facebook (NASDAQ:FB) — according to new data from eMarketer. The e-commerce company is expected to take 4.1% of U.S. digital ad spending this year, amounting to $4.61 billion in ad sales. This puts the online retail giant ahead of Oath (a Verizon subsidiary) and Microsoft for the first time. The company’s climb up the advertising ladder this year has a very...

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Amazon loves being a shopping research tool

30

Aug 2018

Amazon loves being a shopping research tool

Amazon has released a report about how popular it is as a retail research tool for shoppers. In a report commissioned by Amazon Advertising undertaken by Comstore, they explain the critical role Amazon plays as an information source that informs buying decisions elsewhere online and from High Street retailers. And whilst it does make for interesting reading, it’s well worth thinking about the source of the report....

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Look out, Facebook and Google: Amazon is becoming an advertising giant

16

Jun 2018

Look out, Facebook and Google: Amazon is becoming an advertising giant

While much has been said about Amazon.com Inc.’s aggressive bets on brick-and-mortar retail, health care and many other industries, the company has quietly built a sizable and growing business in an area dominated by two other tech titans: digital advertising. Advertising pulled in up to $4 billion for Amazon AMZN, -0.46%  last year, and the company said first-quarter revenue from ads and other service offerings more than doubled...

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Amazon Could Lead In Search Ad Business By 2020

05

Apr 2018

Amazon Could Lead In Search Ad Business By 2020

Amazon’s fledgling advertising business could grow to around $20 billion in 2020, according to Alex DeGroote, a media analyst at Cenkos Securities. The analyst told CNBC that today Amazon only owns about $3 billion of North America’s advertising market, which represents about 40% of the global total or around $200 billion — but by 2020 he expects Amazon could have an $8 billion share in...

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