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Tag: amazon ads


Amazon Ads Benchmark Report for Q4 2019

30

Jan 2020

Amazon Ads Benchmark Report for Q4 2019

Ahead of Amazon’s Earnings call this week, Tinuiti has released The Amazon Ads Benchmark Report for Q4 2019. Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, the report examines key trends in Amazon Advertising and explores where brands are investing on the platform.- including Amazon DSP, Sponsored Brands and Sponsored Products. Tinuiti’s report reveals the continued growth of...

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Amazon held its first big ad conference last week, luring about 400 people to Seattle

10

Oct 2019

Amazon held its first big ad conference last week, luring about 400 people to Seattle

Amazon’s advertising business, once a niche part of the company’s sprawling empire, is now big enough to merit its own conference. Last week in Seattle, Amazon attracted roughly 400 people to “AdCon 2019,” CNBC has learned. The inaugural two-day event featured the company’s most senior ad executives and sessions to educate businesses on “how to use Amazon Advertising to create connections with shoppers at key...

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Amazon’s Ad-Revenue Growth Comes at the Expense of Google

09

Apr 2019

Amazon’s Ad-Revenue Growth Comes at the Expense of Google

Several big ad agencies more than doubled their spending on Amazon (NASDAQ: AMZN) last year as the company ramped up its advertising business. The banners atop search results and sponsored listings within search results grew increasingly common. Amazon doesn’t break out its ad revenue, but its “other” revenue line item, which consists mostly of advertising, more than doubled in 2018, to $10.1 billion. Most of Amazon’s revenue...

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