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Amazon held its first big ad conference last week, luring about 400 people to Seattle

10

Oct 2019

Amazon held its first big ad conference last week, luring about 400 people to Seattle

Amazon’s advertising business, once a niche part of the company’s sprawling empire, is now big enough to merit its own conference. Last week in Seattle, Amazon attracted roughly 400 people to “AdCon 2019,” CNBC has learned. The inaugural two-day event featured the company’s most senior ad executives and sessions to educate businesses on “how to use Amazon Advertising to create connections with shoppers at key...

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