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One million US SMEs sell on Amazon

05 May 2018

It has been revealed that one million small businesses sell on Amazon in the USA, according to the newly published Amazon Small Business Impact report. You can find the full report here.

According to findings in the Small Business Impact Report:


  • Millions of small and medium-sized businesses from around the world are selling on Amazon and more than a million of them are based in the USA
  • Small and medium-sized businesses selling on Amazon come from all 50 states and more than 130 countries
  • More than 20,000 small and medium-sized businesses worldwide on Amazon surpassed $1M in sales in 2017
  • Amazon estimates that small and medium-sized businesses selling on Amazon have created more than 900,000 jobs worldwide
  • In 2017, Amazon lent more than $1B to U.S-based small and medium-sized businesses through the Amazon Lending Programme
  • Half the items purchased on Amazon come from small and medium-sized businesses


Amazon first invited small businesses to sell on Amazon nearly two decades ago, and today small businesses and entrepreneurs are a vital part of Amazon’s continued growth and commitment to customers. We’re excited to share more about these entrepreneurs and their success in our inaugural Amazon Small Business Impact Report.
– Jeff Wilke, CEO Worldwide Consumer, Amazon

Perhaps the most interesting aspect of this report about businesses that sell on amazon across the globe is the recognition that it has helped create near to a million new jobs all around the world. By any contact that’s an astonishing number. But it’s also revealing that Amazon estimate that only think 20,000 SMEs sellers turnover more than a million dollars per year on Amazon. Now, obviously bigger brands and retailers will be doing the same and more but it does seem like a small number and a low percentage of total sellers (and we assume that’s globally too not just in the USA). It does, however, demonstrate that there is huge potential for growth, even in what is a most competitive environment.

Source: Tame Bay