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Everything you need to know about Amazon Prime Day 2018

09 Jun 2018
  • The fourth annual Amazon Prime Day, Amazon’s biggest sale event of the year, is happening in July. 
  • We answered some frequently asked questions about Prime Day below, including what it is, how to shop deals, what products will be discounted, and how else you can prepare. 
  • Check back here as the day approaches and we learn more information, or email us at if you have any questions about Prime Day 2018. 

What exactly is Prime Day and why does it exist?

Prime Day is Amazon’s annual retail holiday. It was introduced in 2015 as a one-day only sales event that boasted more deals than Black Friday and also celebrated Amazon’s 20th anniversary as a company.

Though the first Prime Day was met with some disappointment, subsequent Prime Days have improved in both the quality and quantity of deals, and the event has been made available to more countries outside the US every year.

Today, it is a global shopping event where Prime members can shop hundreds of thousands of deals sitewide, with new deals starting as often as every five minutes.

When is Prime Day this year?

We don’t know for sure yet — Amazon is officially announcing the date of Prime Day 2018 on June 21.

However, the Prime Days of years past have always taken place on the second Tuesday of July — July 11 in 2017, July 12 in 2016, and July 15 in 2015 — which is why we’re placing our bets on Tuesday, July 10 this year.

How do I shop Prime Day deals?

Deals will be hosted on this page on Prime Day.

You need to be an Amazon Prime member in order to shop the deals, so if you aren’t already, you should sign up for a free 30-day trial sometime before Prime Day.

What products will be discounted?

Amazon devices such as Echo devices, Fire tablets, and Kindle e-readers are sure to be on sale. Other things we expect to have good deals are smart home accessories, phones, computers, cameras, TVs, fitness accessories, kitchen appliances, and beauty tools.

It’s not just products sold on Amazon that will be discounted. Amazon-exclusive services and memberships will also enjoy special deals and promotions. Last year, Prime members could get four months of Amazon Music Unlimited for $0.99, save up to 40% on an Kindle Unlimited membership, and try Audible for 40% off for their first six months, starting 12 days before Prime Day.

These were the best deals across all categories on Prime Day 2017, and we think similar deals are in the works for Prime Day 2018.

What did people buy on Prime Day last year?

The most popular purchase of the event was the Echo Dot. Outside of Amazon devices, Prime members around the world loved everything from video game consoles to DNA tests. In the US and Canada, top sellers included the Instant Pot.

Among Insider Picks readers specifically, the Echo was the clear winner. Wireless headphones, the Fire TV stick, and the 23andMe DNA Test were also popular buys on Prime Day 2017.

Where can I find the best deals on Prime Day?

Insider Picks will be covering the best overall deals, as well as the best tech deals, home and kitchen appliance deals, fitness deals, and more, right here.

Let us do the work for you, and check back to the Insider Picks page on Prime Day to find full coverage of the deals you should be focusing on.

What are other ways I can get ready for Prime Day?

If you download the free Amazon app (iOSAndroid), you can get phone notifications when a deal is starting. Go to “Today’s Deals” in the app and click “Upcoming” to view all deals 24 hours before they are live. Then tap “Watch this Deal.”

Source: Business Insider UK