How much competition are Amazon Own Brands?
17 Mar 2019
Below we have a list of over 80 known Amazon Own Brands or Amazon Private labels as they are sometimes referred to. It’s by no means a complete list as it doesn’t include products such as Amazon Echo, Amazon Fire TV, Amazon Fire Tablet and Amazon Kindle products which come under the Amazon name. It’s also largely a US list and doesn’t include all the Amazon Own Brands from the UK and other territories around the world. What it does serve is to demonstrate the scope of Amazon Own Brands and how much they’ve grown in recent years.
Amazon Own Brands have grown to account for around 1% of Amazon’s total sales although Amazon didn’t specify if they were measuring total sales by product units or revenues. Nevertheless, 1% by whichever yardstick you use is a small but significant proportion of their business.
Amazon Own Brands vs Merchants
Amazon have around 2,500,000 merchants actively selling on their marketplace and Amazon reports that merchants sell more than half of all product units sold on the site. In the past the major competition would have been Amazon Retail selling products sourced through Amazon Vendors, but with their growing Private Label business, Amazon Own Brands will increasingly become the real competition in the future.
If Amazon have 2,500,000 merchants then for Amazon Own Brands (even if counted as 80 odd individual businesses) to take 1% of total sales is massive.
Amazon justified their 1% take of total sales by comparing themselves with household names like Aldi, Asda, Lidl, and Tesco, each of whom Amazon say have private label products that represent 25% to 85% of their sales. The difference being, of course, that none of the named supermarkets operate as marketplaces.
| 206 Collective 7Goals A for Awesome Amazon Elements Amazon Essentials Amazon Fresh AmazonBasics Arabella Basic Care Buttoned Down Cable Stitch Camp Moonlight Clifton Heritage Coastal Blue Comfort Denim Outfitters Core 10 Crafted Collar Daily Ritual Denim Bloom Emma Riley |
Essentialist Good Brief Goodsport Goodthreads Hale Denim Happy Belly Haven Outerwear Hayden Rose Indigo Society Isle Bay Linens Kid Nation Kold Feet Lark & Ro Leather Architect Lily Parker Madeline Kelly Madison Denim Mae Mama Bear Mariella Bella Mint Lilac |
Moon and Back Mountain Falls Nature’s Wonder Ocean Blues OWN PRW Painted Heart Paris Sunday Peak Performance Nutrition Peak Velocity Pinzon Plumberry Presto Quality Durables Co. Rebel Canyon Revly Rivet Rugged Mile Denim Savoir Faire Scout + Ro Signature Society |
Smitten Social Graces Solimo SomethingForEveryone Spotted Zebra Stocking Fox Stone & Beam Suite Alice The Fix The Lovely Tote Co. The Luna Coalition The Plus Project The Slumber Project TheCambridgeCollection Trailside Supply Co. True Angel Ugly Fair Isle Velvet Rope Wickedly Prime Wild Meadow Wood Paper Company |
By Chris Dawson
Source: TameBay
