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Amazon’s Updated Enhanced Brand Content Templates – New Modular Templates for Amazon Enhanced Brand Content 2018


Keeping up with the changes Amazon routinely makes to their platform is one of the most important parts of being an active Amazon seller. Amazon recently updated their upload templates for Enhanced Brand Content enabled listings, and we will try to summarize what these changes are, how they work and what they bring to the mix for you as a seller.

To learn more about what Enhanced Brand Content is, how it benefits sellers and what you need to do in order to use it efficiently, do read through our Free Enhanced Brand Content Guide.

What’s New?

While keeping the central theme and concept of Enhanced Brand Content untouched, Amazon has introduced an exciting feature – ‘Modular Templates’.

These modules allow the sellers to arrange and upload their listings in a very personalized, creative and unique way.

  • Up to 7 modules per listing
  • Modules can be rearranged and customized
  • Modules can be used in pre-set, fixed templates

Latest, Updated Enhanced Brand Content Templates

  • Rose
  • Tulip
  • Orchid
  • Sunflower
  • Lilly

These modular templates, as advised by Amazon Seller Central, have the following look:

Updated Amazon Enhanced Brand Content Templates – Rose, Tulip, Orchid, Sunflower, Lilly – www.OptimizeMyAmazonListing.com

The features and images in these templates are tabulated below for an easier understanding:

Modules Text Placement Image Dimensions (pixels) Rose Tulip Orchid Sunflower Lilly
Brand Logo* 1 Image (600 x 180) 1 1 1 1 1
Description/Brand Introduction* 1 1 1 1 1 1
Feature 1 4 4 Images, linear alignment (220 x 220) 1
Feature 2 3 3 Images, linear alignment (330 x 300) 1 1 1
Feature 3 4 4 Images, arranged in a grid (135 x 135)
Header 4 1, to the right 1 Image, to the left (300 x 300) 1 2 2 1 1
Header 5 1, to the left 1 Images, to the right (300 x 300) 1 2 1 1 1
Header 6 1, embedded inside the image 1 Image (970 x 300) 2 1 1 2 2
Main Header 1 Image (970 x 600)

*Mandatory modules, for all templates

If you have any question regarding the updated Enhanced Brand Content templates, please write to us, and we will get back to you at the earliest.

Our range of competitively priced Amazon-centric services, from copywriting to keyword research and image optimization to label design, help you maximize the benefits of using the most popular marketplace in the world – as numerous sellers have found out.

Request more information about our services – here!