Amazon vs eBay: Why Amazon is winning the marketplace battle
03 Jan 2019
Amazon and eBay both attract millions of UK shoppers every day and each has both fans and detractors. Stepping out of my shoes as a Tamebay writer for a moment and thinking as a consumer, I am firmly in the Amazon camp. Here is why.
Convenience is a barometer of a successful trading body whether it’s delivered via fast shipping, a vast volume of product offering or technological innovations. Being convenient means remaining relevant to your shopper.
But do customers and marketplaces perceive it in the same way? As a new journalist on Tamebay, becoming more familiar with this notion from marketplaces, and merchant’s point of view, and not the usual, customers,’ made me understand that the two parties are perceiving the idea quite differently.
While Amazon and eBay are introducing new initiatives to tackle fake reviews and spread of counterfeit products in a bid to deliver extra convenience, I’m as a customer consider other convenience factors that persuade me to push a purchase button.
As a shopper when I buy an item, I wish to obtain it immediately. Amazon can bridge the anticipation gap of wanting to ‘experience’ a product before you forget about ordering. Its accelerated delivery service, Prime Now that offers a joy of receiving their purchase within a two-hour slot. That’s a prime example of convenience as sometimes I want to shop for ‘immediate-products,’ those that have come up as a result to impulse or occasion. If a seller is able to deliver on whim-driven buys, this means shoppers will keep coming back. With eBay there is a mixture there is a mixture of auction and ‘buy it now’ products which creates a frictionless experience if you want to buy an item immediately.
Stronger private label offering
Amazon’s own private label offering, Amazon Basics gives the marketplace as a strong competitive advantage as shoppers can buy essential items for a reasonable price. Whereas eBay only offers products sold by their sellers, which can also suffer from poor quality as the marketplace isn’t fully responsible for their products. This also suggests Amazon’s own products may go through quality checks before being offered to shoppers.
Modern design of the website
I have a confession to make, I never shop eBay. Why? Amazon comes across as a more trusted brand which doesn’t aim to push their own marketing agenda. If you look at eBay’s product page, it is littered with third-party ads which can be annoying when you’re shopping. When I typed in the search term “controller” Amazon have displayed an ad-clear page in comparison to eBay. This can possibly indicate that eBay is getting a financial boost at the expense of their website’s user experience. Overall, Amazon’s website looks more up-to-date and easier to navigate, perhaps it’s the time eBay updates their selling domain.