To enable an Amazon Listing to be fully Optimized, it should be written from the ground up, so the Copy targets the relevant search terms / keywords Amazon Buyers use to find your product.
The output of this research phase, is a detailed report showing ALL search terms and search phrases relevant to your Amazon Listing which buyers are using to search for your product on your relevant Amazon marketplace. This report will identify a long list of search terms / phrases and their associated monthly search volumes, listed in descending order.
Once this report has been approved by you, we’ll then proceed to generate the second Keyword Report as detailed below:
A keyword rich, SEO title is the most important part of your Amazon Listing. We’ll use the best performing keywords to create your unique title, which will succinctly focus on your product’s USPs and create a compelling call to action to make buyers either order there and then, else be captivated enough to want to find out more about your product.
The bullet points are of great importance to any Amazon Listing, yet are often surprisingly overlooked.This area of the Listing presents a fantastic opportunity to really sell your product by summarizing the key features, benefits and USPs in a clear and concise manner. This area is the second most important part of the Listing, so our Professional Amazon Copywriters will combine the information you provide to us, together with our SEO keywords to produce short, powerful bullets which will make Buyers want to click the “Add to Cart” button and really crave your product.
The product description forms the largest component of the Listing in terms of size and ability to portray the product’s features and benefits in detail and therefore it’s important, but yet it’s the least important part from an SEO perspective for Amazon.
A lot of Sellers neglect their product descriptions, feeling they’re rarely read, which although often the case, we wish to maximize every single sales opportunity for our Listings and therefore we’ll write a thorough description which gives Buyers a more in-depth understanding of your product and why they should buy it.
To save you time, we’ll even provide this description in full HTML tags so it’s ready to be pasted directly into Seller Central, which will then then enable paragraph breaks to be created and items to be bolded, thus making it easier on the eye of Buyers and allow important features / benefits to be highlighted.
For Platinum Merchants with A+ Product Listings &/or those invited to use the Enhanced Brand Content features, we can format the Copy we produce so that it truly maximizes the A+ Listing / Enhanced Brand Content template features and additional benefits.
