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Amazon Sees Growth In Online And Subscription Products

Amazon Sees Growth In Online And Subscription Products
29 Oct 2019

Amazon has released its third quarter earnings report, and its online and subscription sales are up substantially. According to the company, net online store sales were up 21% in Q3 of 2019 over the same period in 2018, and net subscription service sales were up 34%.

Books are present in both of these categories–in the former, as both e-books and physical books purchased via Amazon.com, and in the latter, as Prime Reading (an element of Prime subscriptions) and Kindle Unlimited. Kindle Unlimited, unlike Prime Reading, is available as a standalone subscription product.

While publishers have been seeing e-book revenues decline and bookstores have seen sales fall, it is important to note that Amazon does not report its book sales separately from the larger categories mentioned above. Although over one-thousand publishers report their information to the Association of American Publishers, which has indicated that e-book sales are falling, Amazon’s e-book sales are not represented in those figures.

By Ellen Duffer

Source: Forbes

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