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Amazon Prime has 101 million US subscribers

Amazon Prime has 101 million US subscribers
20 Jan 2019

Amazon Prime now has over 100 million members in the United States.

That’s according to a Q4 2018 analysis of Amazon customer shopping patterns released by Consumer Intelligence Research Partners, LLC (CIRP).

As of December 31 2018, CIRP estimates that in the US, 62% of Amazon customers are Prime members.

Based on this figure, CIRP approximates that in the US, Amazon Prime now has 101m members.

The report also states that in December 2018, 58% of Prime members were paying for membership annually, while 36% were paying a monthly fee.

Meanwhile, 7% of Prime members have a free trial according to the analysis.

“MEMBERSHIP DOUBLED IN THREE YEARS, AND ALMOST QUADRUPLED IN FIVE YEARS, FROM 26 MILLION MEMBERS IN DECEMBER 2013.”

JOSH LOWITZ, CIRP

“Amazon grew to over 100 million US Prime members in the quarter,” said Josh Lowitz, Partner and Co-Founder of CIRP.

“Membership growth has slowed, but continued steadily in the holiday quarter. US membership grew 10% in the past year, slower than before, but still significant on a huge base and after years of rapid growth.

“Membership doubled in three years, and almost quadrupled in five years, from 26 million members in December 2013.”

Mike Levin, Partner and Co-Founder of CIRP added: “As Prime membership growth flattens, the nature of the membership changes somewhat.

“One-third of members pay a monthly fee, and can basically leave and rejoin Prime at any time.

“They do this even though the annual cost of $119 costs less than the sum of twelve monthly payments on the monthly plan, or $156.

“AS PRIME MEMBERSHIP GROWTH FLATTENS, THE NATURE OF THE MEMBERSHIP CHANGES SOMEWHAT.”

MIKE LEVIN, CIRP

Added Levin: “These more transient members obviously don’t have the same commitment to Amazon shopping and the suite of Prime member services.

“Presumably, they don’t typically use the breadth of benefits to the same extent as annual members.”

Amazon Music officially launched in Mexico in November 2018.

Amazon Prime Music expanded into India in January 2018 via a partnership with the country’s oldest music label, Saregama

Source: Music Business Worldwide

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